3 Jan 2019

Mass Media and Communication

The concept of mass media is complicated in some internet media as now individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. Types of drama in numerous cultures were probably the first mass-media, going back into the ancient world. The first dated printed book known is the “Diamond Sutra”, printed in China in 868 AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass-medium was probably European popular prints from about 1400. Although these were produced in huge numbers, very few early examples survive, and even most known to be printed before about 1600 have not survived. Johannes Gutenberg printed the first book on a printing press with movable type in 1453.
Dr. Avinash Chiranjeev, M.S., Ph.D. is the Head of the IT Division at the WIBP/IIEE International Network headquartered at New Delhi. He has been associated with the most important programmes of WIBP and IIEE related to Computer assisted Non Formal and Continuing Education Programme, Environmental Education Information Systems and Management, Natural Resources Database Network besides The Global
Open University Project’s organisation as well as implementation of scientific and innovative researches for the optimisation of the available data in India in general and in Nagaland in particular. Dr. Avinash Chiranjeev has participated in many national as well as global conferences and has presented many papers of international importance.

Dr. Avinash Chiranjeev
ISBN : 978-81-7139-897-3
Price : Rs 1250
Edn. : 2018

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